Sunday, May 17, 2009

Why #15: Only WOMEN Eat Yogurt???


Why do yogurt commercials only show skinny young women eating yogurt?

If I have to watch one more yogurt commercial with a woman sitting around in her perfectly matching cotton twin-set p. jammers eating yogurt as if it is the best thing she has ever tasted I will scream... or just blog about it. Listen up Yoplait and Dannon, all kinds of people eat yogurt. Men, children, women with a few pounds to lose. I'll let you in on a little secret, you've already got the women convinced. Women are buying tiny sized yogurt cups and convincing themselves it is the same as eating a piece of Boston Creme Pie. You've got your market cornered.

So why not do some commercials playing to the interests of your other customers. Men in construction worker uniforms taking a yogurt break. Men in business suits fighting over the last vanilla low-fat yogurt in the office fridge. Women with a few to lose choosing to eat the yogurt cup rather than the Wendy's drive-thru menu for lunch.

All I'm saying is I really do love yogurt. It is delicious and nutritious. But if I have to watch one more commercial like this... I might just never buy another yogurt again.


Mary Ann* said...

HAHAHA, I have been waiting for this blog for over a week, and it was WORTH IT.

Although that Yoplait commercial is my favorite ever (the knit bball jersey, I can only hope to be that talented...!), I totally get your vibe. However, let's give props to the people at Fiber One yogurt, the first to feature a commercial with both a skinny young lady and a cynical old woman eating yogurt. Baby steps, I guess.

Hardee's has stepped out from the norm showing Padma chowing down on a pound of beef with bacon and mayo all over, surely we can get Yoplait to pick up that businessmen fridge fight idea.

Anonymous said...

I wonder why....Why?...Why did you skip blog entry #13?

Emily Malone said...

casey claims that all ads geared towards women these days are all about POOPING. he was like "seriously, all girls talk about is pooping, and eating stuff to make you poop."

perhaps this says something about me?

i think there is a major OVERLOAD on the market of the whole fiber, bran, probiotic movement. fo sho.

active cultures are the new black?

Emily Malone said...

WHY haven't you blogged in two weeks...?

Viewtiful_Justin said...

That's amazing. I nevern oticed, but I'm TOTALLY with you on this one.

Kelly said...

This WHY reminds me of this video. (She has more, too, on stuff like chocolate and laundry detergent. All are hilarious!)