Sunday, May 17, 2009
Why #15: Only WOMEN Eat Yogurt???
Why do yogurt commercials only show skinny young women eating yogurt?
If I have to watch one more yogurt commercial with a woman sitting around in her perfectly matching cotton twin-set p. jammers eating yogurt as if it is the best thing she has ever tasted I will scream... or just blog about it. Listen up Yoplait and Dannon, all kinds of people eat yogurt. Men, children, women with a few pounds to lose. I'll let you in on a little secret, you've already got the women convinced. Women are buying tiny sized yogurt cups and convincing themselves it is the same as eating a piece of Boston Creme Pie. You've got your market cornered.
So why not do some commercials playing to the interests of your other customers. Men in construction worker uniforms taking a yogurt break. Men in business suits fighting over the last vanilla low-fat yogurt in the office fridge. Women with a few to lose choosing to eat the yogurt cup rather than the Wendy's drive-thru menu for lunch.
All I'm saying is I really do love yogurt. It is delicious and nutritious. But if I have to watch one more commercial like this... I might just never buy another yogurt again.